For small business owners, trying to create a meaningful place for their business online may seem like an insurmountable task at times, particularly with large multi-national companies dominating ad space and consumers’ attention. With some preparation and research, business owners will find that there are lots of resources available onlineContinue Reading

Operating a small business requires owners to possess a variety of skills ranging from product development and manufacturing to accounting and marketing. Prior to opening the doors for business, every owner should develop a business and marketing plan to ensure they implement strategies required to reach their goals. The greatest challenges smallContinue Reading

Video conferencing, instant messaging, email and other online collaboration tools provide more opportunities than ever before to work with employees from around the globe. As difficult as building teams can be, building a virtual team has land mines that even the most experienced manager must work diligently to avoid toContinue Reading

Most people spend a lot of time, money and effort promote their online businesses. While online marketing of a website or service might make sense on many levels, you’re missing out on the opportunities of offline marketing. Just because you run a website or online service doesn’t mean it canContinue Reading

What is competitive intelligence? Why must you gather such intelligence? The answers will help online business owners gain an edge over competitors. Rarely does any business, online or not, have zero competitors. Indeed, it is quite likely that by the time an online business is launched, competitors are already awareContinue Reading